Well’s Fargo is beginning to market their new ATMs, which are now being installed around the country. I’m not a Well’s Fargo customer, but the fact that they care about the user’s experience when it comes to an ATM is refreshing.
I’m a one-trick pony when I visit my bank’s ATM. I want to withdraw a certain amount of cash and I want to get on with my day. While using a traditional ATM hasn’t been totally frustrating, there are definitely improvements that could be made and I see some of them here.
Personal UI Improvements
- Differently colored call to action buttons for main actions.
- Differently sized buttons for actions you perform more often
- Customizable interface – allows you to have control over your UI
- Ability to, at quick glance, see your balances with the added ability to hide or show.
- Buttons that are large enough to easily click
Things That Still Need Investigated
- Their left menu looks terrible. The chevrons clutter the UI and the padding looks terrible.
- The placement of the switch button to hide and show balances is awkward. Was user testing involved in this decision?
- Black division line on left menu is really think and adds too much weight to left menu bar.
- The emphasis of their ad block on the bottom isn’t really a user-centered feature, but a business-centered one.
- Was using green for the buttons the best choice? The color for the switch is the same as the main action buttons, doesn’t seem like it should be. I understand that the green is meant to be for an “on” position; however, it’s competing with the primary buttons.
What are your thoughts?